The Wizards of “Dm”Oz

Posted by admin

This ones definately for the soapbox section !

Dmoz - or the “open directory project” as its also known albeit less well known have this paragraph at the start of their about us section:

Since 1998, the Open Directory Project has been the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a passionate, global community of volunteer editors. 

Any SEO’er worth his salt is aware that this is just tosh, of the highest order.  A good case in point is an acquiantance of mine who has recently managed to get a new site a PR7 in record time (less than 10 weeks) for a client.  Dmoz plays a part in this story (along with a few thousand dollars worth of links) - in that the site uses its Dmoz listing to assert a certain authority with google,  and you might be wondering just how the site has got listed in such a short time (I certainly did,  I’ve got about 10 sites that have been waiting from 3 months to three years for a listing).

The answer is simple, the SEO’er in question bought the link, through personal knowledge of the editor of the niche in question. How is this fair? Well it isnt… How can this be stopped? Well it cant.

Where does this lead us? Well surely DMOZ cant possibly claim any authority when things like this are going on. Furthermore, Google should stop regarding it with ANY advantage to any other reputable directory.

Anyway,  rant over.

Im off for a calimocho.

Buenas Tardes Muchachos
MM.