Costa Del Sol SEO
As is normally the case around this time of year, most people should be taking stock of that this year will have to offer. This is perhaps more important this year on the Costa Del Sol and specifically Marbella than it has been any year since 1989/1990 and most people dont remember that far back, or werent living on the coast back then.
Either way its fairly immaterial as SEO didnt exist back in 1989, but lets study why search engine optimisation on the Costa Del Sol will be important this year.
Well, the coast in my opinion is headed for tough times. The last 10 years particularly the local micro-economy has been boosted by the strong pound, great economy in the UK, Germany and Scandinavia, and relatively weaker local pricing on everything from Jamon to Hotels. Marbella and to a slightly lesser extent the rest of the coast has enjoyed a huge boom, with property prices going from incredibly cheap to fabulously expensive, on a world scale.
Why will SEO be important on the Costa Del Sol in 2008? Well, lets look at the last recession in the UK/Northern Europe. Well when this hit the places that got it worst overall in Europe were conversely the CostaDelSol and Mallorca - as all our money and investment comes from outside the area. We have no industry other than real estate and tourism, there are probably 100,000 empty two bed apartments on the coast right now, and as soon as a recession hits in the UK whats the first thing that goes? Not the family home, but the family HOLIDAY home.
Estate agents throughout the coast will go from making €20,000 per sale to €200 per sale, and the market will become so much more competitive that ANY advantage one agency can make over the other will be greatly magnified.
Why is this important for Search Engine Optimisation (SEO) in Malaga? Well, its time to start battening down the hatches and developing those property SEO websites now people!
Anyway, off for my calimocho,
MM