SEO in 2008 - What we should concentrate on now.
Following on from a few other blog posts of mine this year already, it seems that the focus for SEO is moving away from that old mainstay of the SEO’er, buying links.
What does this mean in practice? Well, in my opinion its a great thing as lets face it, in the last two years being an SEO has almost become as ubiquitous as being a webdesigner, and nearly the same as saying you are an IT professional.. Heck every other person I meet these days is an SEO!! The changes that seem to have been brought about by this latest TBPR update signify the beginning of the end of the wild west period of search engine optimisation, and now it is starting to seem that your onsite content, inc0ming links and link weight as a combination are now much more important that just the incoming links that have been ruling the market for the last few years.
What does this to mean to me? Well, not much really, as I have never taken on an SEO job before for a site that doesnt have genuine relevant content - but it will mean that many of the link building based SEO’s will either go out of business totally in the next 6 months or have to learn a whole new skillset. Those of us that have been in the market for 10 years however will remember what SEO was before google placed so much importance on off site optimisation and we simply have to revert in part back to the old days of optimising.
So, to get back to this posts title: What should we concentrate on now….
1) On site Content
2) Organic link growth onto RELEVANT sites, ie. through targeted linkbait
3) Site Updates, increasing RELEVANT page yield per site.
4) W3 compliance (always important)
5) Incoming links from RELEVANT sites.
You have probably noticed a pattern with that list… Relevancy!
Basically I think that MFA sites have been dealt a huge blow in the latest update and if you want to keep SERPs over the next few months I think the only way to fully consolidate your position is to add content, content and more content. When thats done, add some more content for good luck (or should that be “goo-gle luck”!)
Anyway, off for my calimocho people,
MM
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