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Deeplinking your way to Success!
Posted by adminIts an often misunderstood important factor in Search Engine Optimization, “Deep Linking”.. while it sounds dark and mysterious its dead simple infact.
If you can visualise pagerank arriving at the index.xxx page of your website and being distributed downstream with each stage filtering out some more and more, until your last content pages pick up very little pagerank, deeplinking is the practice of getting outside links to “deep” within your website with a view to increasing the pagerank distribution to the rest of your website.
An example would be the blogroll link on this blog to my main site, MOGmedia well, thats just a link to the main page of my website, and google will spider the pages and assign value to them using the main page as an entry “doorway”, and in doing so it will drop a bit of pagerank there first before it moves on and values the other pages.
If I were to link to my OTHER website pages from an external site such as:
These links will pass on the same amount of pagerank to the inner pages of the site. Now for all intensive purposes the juice that will be passed on from this post is minimal as it will be “diluted” by the total number of outgoing links, but for an example it will do for now….
So, if you are trying to get more pages indexed in your website, choose a relevant “deep” or inner page to link to, and get link building!
anyway, Im off for another calimocho, or four!
MM