SEO in 3 easy steps.
Ive had a few conversations over the last week with people about search engine optimization, and for that matter search engine marketing and web marketing in general. One thing that I feel far to often these days gets left to one side is the basics, the fundamentals, the ABC’s of SEO!
A) On site Optimization: This couldn’t be easier, its the basics that everyone (should) know. Your content (ie. the bit of your page that has normal sized text, in the example of this webpage, this very paragraph would be considered “content”) should be 100% on topic as to your chosen subject that you wish the search engines to rank you well for. As an example I now should not start wittering on about goldfish or sunbeds, as thats not ON TOPIC for the subject matter that Im approaching.
Once your content is nicely on topic with a relevant amount of keywords (%, and you can check this using any number of SEO tools so just google it) the next thing you need to look at are your titles, this is everything from your title meta tag, to your H1, H2 and H3 texts. If you dont know what these are, then the best thing to do is check up at an html knowledgebase, because you really do need to know what they are! Anyway, ALL of these titles should be optimized to the content text that you are targeting. Ie. if you are targeting Search Engine Optimisation in Kent (I am) then relevant titles are:
Search Engine Optimisation in Kent
as your h1 text
a look at optimising your content for search engines
is good h2 text
in depth analysis of search engine optimisation within kent websites
is appropriate h3 text
Basically whats happening there is that the h1 through h3 text has descending importance for keyword density, and it allows you in each case to bring on a few more keywords, each of which should be repeated in the content of the site as well by the way, otherwise google may see it as meta spamming.
b) Off site Optimization: off site is a bit tougher to optimize - if you aren’t familiar with Google Read more