May
03
Posted by admin
Well, its saturday morning, the sun is out, the birds are singing, and Im checking my SERPs. ahhh, the life of an SEOer - its days like this that I know why I do what I do!
No, its not because I am stuck here in front of my monitors in what I affectionately call my “SEO War Room” (my multi monitor setup makes the office seem like the bridge of a destroyer when they are all on!) its because I have just stumbled across some decent search engine rankings for a few competitive keywords I started targetting a few months ago.
When I set the website MOGmedia up, a little over a year ago, it was my intention to rank first page for some seo related terms specific to my co-location living, namely Kent and the Costa Del Sol. Well, I was surprised to find that my last post, along with the MOGmedia homepage rank 2nd and 3rd respectively for either term!
You can check the websites, and the search terms that yields their positions as follows:
SEO Kent #3 in google.com for seo kent
SEO Costa Del Sol #2 in google.com for costa del sol SEO
These updates to the SERPs appear to have only happened since the last pagerank updates so Im not seeing a huge impact on traffic yet, but with some further refinement of inner pages and their relative keyword densities along with some creative linking, I think I might see an upturn in the next few weeks.
Anyway, back of to continue my SERP searching sessions!
MM
Jan
18
Posted by admin
As is normally the case around this time of year, most people should be taking stock of that this year will have to offer. This is perhaps more important this year on the Costa Del Sol and specifically Marbella than it has been any year since 1989/1990 and most people dont remember that far back, or werent living on the coast back then.
Either way its fairly immaterial as SEO didnt exist back in 1989, but lets study why search engine optimisation on the Costa Del Sol will be important this year.
Well, the coast in my opinion is headed for tough times. The last 10 years particularly the local micro-economy has been boosted by the strong pound, great economy in the UK, Germany and Scandinavia, and relatively weaker local pricing on everything from Jamon to Hotels. Marbella and to a slightly lesser extent the rest of the coast has enjoyed a huge boom, with property prices going from incredibly cheap to fabulously expensive, on a world scale.
Why will SEO be important on the Costa Del Sol in 2008? Well, lets look at the last recession in the UK/Northern Europe. Well when this hit the places that got it worst overall in Europe were conversely the CostaDelSol and Mallorca - as all our money and investment comes from outside the area. We have no industry other than real estate and tourism, there are probably 100,000 empty two bed apartments on the coast right now, and as soon as a recession hits in the UK whats the first thing that goes? Not the family home, but the family HOLIDAY home.
Estate agents throughout the coast will go from making €20,000 per sale to €200 per sale, and the market will become so much more competitive that ANY advantage one agency can make over the other will be greatly magnified.
Why is this important for Search Engine Optimisation (SEO) in Malaga? Well, its time to start battening down the hatches and developing those property SEO websites now people!
Anyway, off for my calimocho,
MM