SEO in 3 easy steps.
Ive had a few conversations over the last week with people about search engine optimization, and for that matter search engine marketing and web marketing in general. One thing that I feel far to often these days gets left to one side is the basics, the fundamentals, the ABC’s of SEO!
A) On site Optimization: This couldn’t be easier, its the basics that everyone (should) know. Your content (ie. the bit of your page that has normal sized text, in the example of this webpage, this very paragraph would be considered “content”) should be 100% on topic as to your chosen subject that you wish the search engines to rank you well for. As an example I now should not start wittering on about goldfish or sunbeds, as thats not ON TOPIC for the subject matter that Im approaching.
Once your content is nicely on topic with a relevant amount of keywords (%, and you can check this using any number of SEO tools so just google it) the next thing you need to look at are your titles, this is everything from your title meta tag, to your H1, H2 and H3 texts. If you dont know what these are, then the best thing to do is check up at an html knowledgebase, because you really do need to know what they are! Anyway, ALL of these titles should be optimized to the content text that you are targeting. Ie. if you are targeting Search Engine Optimisation in Kent (I am) then relevant titles are:
Search Engine Optimisation in Kent
as your h1 text
a look at optimising your content for search engines
is good h2 text
in depth analysis of search engine optimisation within kent websites
is appropriate h3 text
Basically whats happening there is that the h1 through h3 text has descending importance for keyword density, and it allows you in each case to bring on a few more keywords, each of which should be repeated in the content of the site as well by the way, otherwise google may see it as meta spamming.
b) Off site Optimization: off site is a bit tougher to optimize - if you aren’t familiar with Google Read more
Im ranked #3 seo kent, and #2 seo costa del sol!
Well, its saturday morning, the sun is out, the birds are singing, and Im checking my SERPs. ahhh, the life of an SEOer - its days like this that I know why I do what I do!
No, its not because I am stuck here in front of my monitors in what I affectionately call my “SEO War Room” (my multi monitor setup makes the office seem like the bridge of a destroyer when they are all on!) its because I have just stumbled across some decent search engine rankings for a few competitive keywords I started targetting a few months ago.
When I set the website MOGmedia up, a little over a year ago, it was my intention to rank first page for some seo related terms specific to my co-location living, namely Kent and the Costa Del Sol. Well, I was surprised to find that my last post, along with the MOGmedia homepage rank 2nd and 3rd respectively for either term!
You can check the websites, and the search terms that yields their positions as follows:
SEO Kent #3 in google.com for seo kent
SEO Costa Del Sol #2 in google.com for costa del sol SEO
These updates to the SERPs appear to have only happened since the last pagerank updates so Im not seeing a huge impact on traffic yet, but with some further refinement of inner pages and their relative keyword densities along with some creative linking, I think I might see an upturn in the next few weeks.
Anyway, back of to continue my SERP searching sessions!
MM
UPDATE:
ranked 4th and 8th for SEO kent in google see here
ranked 2nd and 3rd for SEO costa del sol see here
ranked 1st and 3rd for SEO rochester Kent see here
ranked 2nd for Kent SEO see here
ranked 4th and 5th for seo medway kent see here
ranked 9th for Search Engine Optimization Kent see here
Its early for the Q3 PR Update this time
Hey folks,
all the webmaster forums have again been alive with the buzz thats created every time google does the dance and has a pagerank update.
Well, I am pleased to say that for once my personal blog hasnt been ignored - I have just got a PR3 for the homepage of this site and it did bring a wry smile to the mouth so for that I thank you google (I actually thank you more for that nice round $1,000 cheque this month from Adsense, but thats a different story for a different post!)
All this talk of PR updates though raises the point that its awfully early for the THIRD pagerank update of the year isn’t it? Surely this one wasn’t due out till August? Will Google be changing their PR policies, well - as always with the big G (not GOD, Google!!) its impossible to say but with the amount of PR bashing thats gone on in the last six months Id say its a near certainty that major changes are being made to the algo’s. My best guess is that current pagerank calculations will have a lot more to do with the ageing of the inbound links, than the pagerank of the page that they come from.
Anyway, off to muse and check the rest of my sites…
MM
Dont buy EDU links - Get them for Free!
Hey folks,
Some of you may know this trick already, but for those that dont its a great way to build up your .edu backlinks quickly. This article isnt really a discussion on whether .edu links are worth more than normal links, I have discussed that topic ad infinitum on various forums in the past, its purely a look at how you can get edu links, and most importantly for free!
Google being the source of all information is ofcourse where you are going to find the best places to get edu links - and the most effective way of doing that is by posting context sensitive comments on related blogs. To do a search all you need to do is go to google and type this in:
site:.edu +”powered by wordpress” +”add your comment”
This will then give you a list of wordpress blogs, with open comments that are hosted on .edu domains.
The best thing to do then is to sort the results by pagerank which you do with the SEOQUAKE addon for firefox and hey presto! a great big list of places to get free high PR edu backlinks!
Cheers
MM
The case of the Jealous Webmaster
Hey folks,
some of you may have seen some abusive comments left for me on various forums, including many of my own (well, about a half dozen out of 20+, so not a huge amount) and some of you may be wondering why!
Well, it boils down to one thing, jealousy…
…. its a sad indictment on the world today that people can not handle others successes. I myself run a medium sized web design agency, and have many profitable websites. When I created a forum which took a huge chunk of traffic from some spotty 14 year old american kids forum on the same subject, that person decided to start a hate campaign against ME across the internet!
Well, I am happy to say that I am more mature, and a bigger person than he is so it really does not bother me. Heck, if I was to cry every time someone called me a name I would be stuck in the third grade, which unfortunately seems to be where this guy IS stuck.
Anyway, my lawyer has about 10 examples now of whats been said, and he is contacing the local police in the county that the perpetrator lives, so hopefully a visit from the authorities will abate the idiot!
off for a coffee!
MM
Im Giving away FREE DOMAINS !!!
Hi Folks,
To celebrate the launch of my new webmasters forum, I am giving away free domain names at www.createadotcom.com!
Thats right, they are totally free and all you need to do to secure your own .com for nothing is make some posts in our new forums and discuss things with other webmasters.
If you are interested in getting a new .com for nothing, or even if you dont need one please support us by check out the new webmasters forum, which is the first one on the internet with a heavy slant towards web2.0!
CHECK OUT THE WEBMASTER 2.0 FORUM NOW AND START EARNING YOUR NEW DOMAIN NAME!
Thanks for reading and I look forward to chatting with you at the new forums!
Buenas Noches!
TRADE on a WEBMASTER FORUM with SAFETY!
Hi Folks,
one of the major problems that buyers and sellers face when trading on Digital Point, Sitepoint or any other major webmasters forum is that there is no security in place against scammers.
There are literally hundreds of cases where innocent buyers or sellers are scammed out of their money on a daily basis, and in the last 12 months it has reached epidemic proportions.
Well, I THINK I have come up with the solution!
At my new webmasters forum http://web2.0webmasterforum.com I have created an online currency system for traders to use that precludes any scammers from operating!
The way it works is: you buy WEB2.0$ with paypal funds OR you earn them for FREE by posting, inviting new members, voting on polls and much more, then you trade using the WEB2.0$ instead of the paypal, there are no chargebacks using WEB2.0$ (W$) so illegitimate buyers cant just reverse a paypal transaction a few hours later, and scam vendors if reported will be investigated before they can withdraw their W$ back into paypal!
OK - It sounds Good, but what does it cost?
Buying W$ is free. 100% Free. If you buy US$50 worth of W$, you get W$50, so it is traded on a 1:1 ratio. Also, you can earn W$ by posting in our forums, inviting new members and much more (you can check all the different ways you can earn W$ clicking here) so it really is totally free!
You could just start posting today on the forums, then withdraw real money when you have enough to do so, so you can really earn money just for posting on our forums, and not just as a special introductory offer, anyone can earn, anytime!
So - Support your New Webmasters Forum and sign up today!
A Webmaster Community BETTER THAN DP with free scripts and free content!
Well, following the debacle of Digital Point (see my last blog entry) I have been looking for a new webmasters forum to post in.
Problem is, I actually like digital point a lot, but it does have some issues. So after looking at the rest of the other webmasters forums, I struck upon a great idea. Why not create a new webmasters forum, LIKE digital point, but correcting the problems that it has.
So I have done: The results are at http://Web2.0WebmasterForum.com - in essence it is very similar to digital point, but I am including my whole back catalog of scripts, content and ebooks onto its download shop over the next couple of days, 95% of which will be free so please signup and check back every few days for everything from image content, to full turnkey websites and templates.
Also, I am incorporating a forum cash feature, where you are rewarded for each and every post that you make, and you will be able to trade the points in for domains, hosting and premium products in our store.
Apart from these great features we also have a full iTrader system just like digital point and a free marketplace, SO, if you want to be part of this new community and be a founding member, be sure to sign up asap!
What some of you might find strange is that I have also replicated somewhat the infractions system that is in place at DP, but the difference is the points are only going to be given out in cases that actually merit them, not because MODs have decided to go all gung-ho!!
Hope to see you all soon at the web2.0 webmaster forum
Buenas Tardes Muchachos!